Now, you want to go into business, you have a product or service
to sell . . . I would strongly advice that you go into a
business you love, a business you enjoy. A business you know
something about or that you are good at. If you don't know or
enjoy your line of business, your customers will sooner or later
discover this and disappear.
Acquire the necessary skills you need to understand your line of
business. Gain the experience. You can be very effective and
productive in a business you ...
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Make Mine to Grow
MAKE MINE TO GROW: BUILDING YOUR SOLO BUSINESS TO OUTGROW YOU!
Many solo entrepreneurs choose to curtail their businesses
growth for the purpose of lifestyle. Others have visions of
expansion right from the start. Being the only person in a
business, wearing all of the hats, is just a stepping stone to
increased prosperity. What steps can you take if you plan to
expand your business some day? Right from the beginning, develop
a business plan and marketing plan. Think of them as road maps
to ...
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How Do You Leave a Bad Client?
I have been through this scenario a dozen times.... to the point
where I thought to myself, "When will I learn?". Over the years,
i have learned quite a bit actually, and have learned that the
time to bail-out is early in the problem stage! A "bad" client
can BREAK you, financially and emotionally... and can ruin your
business by withholding payments, demanding immediate 24/7
service and bad-mouthing your work to everyone they meet. The
longer it drags on, the more ammunition they get to ...
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Positioning Professional Service Firms
Scottish inventor John Logie Baird gave the first public
demonstration of television in 1926 in Soho, London. Ten years
later there were only 100 TV sets in the world.
So, how does this relate to service firms? About a century after
Claude Hopkins wrote his marketing masterpiece, Scientific
Advertising, only a handful of professional firms understand and
practise proper positioning.
So, to help the situation a little bit, let us discuss in a few
words how service businesses scan better position ...
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Must-Knows for Marketing on the Internet
If you market exclusively through the Internet, or mainly
through the Internet, you need to work on your communication
style and develop one compatible with the Internet.
Here are some tips:
1.WHO OWNS THE INTERNET?
We the people. What does that mean? Well unlike other means of
communicating, the Internet started with a bunch of guys messing
around, and it still has that flavor to it. It's hard to find a
really "high brow" site, although they exist. The Internet very
much belongs to all of us, ...
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Virtual Marketing in a Tangible World
One of the greatest challenges facing business owners and
managers is finding a way to cost-effectively communicate
frequently and consistently with their target markets.
It is nearly impossible to remain profitable while employing
enough people to maintain frequent contact with existing
clients, let alone seek new clients.
And even for companies with deep pockets, hiring outside sales
reps, trainers, and speakers to communicate monthly, weekly, and
in some cases daily with all clients in the ...
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Why Small- and Medium-Sized Businesses Should Monitor the Media
As the owner or an employee of a small- to medium-sized
business, you might have never thought about media monitoring.
Maybe you are not even sure what exactly is meant by this and
have thus ignored it so far. But you should take some time to
get acquainted with the concept of media monitoring. For
companies of every size, it is a crucial tool for market
success.
When you monitor the media, you basically look for all the
information that is beeing published about your company in
different ...
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Customer Service Has Moved Toward Customer Care
Customer Service Has Moved Towards Customer Care
As I waited for an answer to my VCR inquiry from a stereo
company, the recording stated a 'customer care' representative
would be available shortly. At that moment, I realized it's
finally catching on everywhere. With aging baby boomers, world
events and additional pressures in today's society; it is
'customer care' that has evolved in our economy. We have moved
from a manufacturing economy to a service economy and are
currently leaning towards ...
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Part 1 of 5 On The Home Business Set-Up Guide
Part 1 of 5 On The Home Business Set-Up Guide
Dear Reader,
These articles will provide a step by step guide on how to start
and run a home based business based on my experiences and other
home business owners. This is part 1 in a series of 5 articles.
They are written in a basic format and where possible main
points are summarised in an attempt to be understood by all. I
have tried to minimise the technical jargon as much as possible.
So lets jump right in and see what we need to know ...
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Motivating Others
MOTIVATING OTHERS
Do you have a person in your staff who is not performing as well
as he/she should? Try these motivation tips. You can work
miracles with even mediocre persons that are well motivated.
FEEDBACK IS THE BEST MOTIVATOR Feedback on results, especially
positive feedback, is the best way to motivate your people. If
you only give feedback to your people when they do something
wrong, very soon they will do as little as possible. They will
either vegetate in the company or leave it. If ...
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